Social Media Marketing Glossary483 terms and counting
Your comprehensive guide to social media marketing terminology. Browse hundreds of terms and definitions used by social media professionals.
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A(42 terms)
Account Manager
Account Verification
Active User Engagement
Active Users
Ad Budget
Ad Copy
Ad Frequency
Ad Impressions
Ad Performance Metrics
Ad Placement
Ad Retargeting
Ad Spend
Admin Access
Advanced Analytics
Advanced Content Strategy
Advocacy
Aesthetic
Affiliate Link
Algorithm
Algorithmic
Ambassadors
Analytics
Analytics Dashboard
Analytics Reporting Tools
Archiving
Audience
Audience Demographics
Audience Growth
Audience Growth Rate
Audience Insights
Audience Mapping
Audience Network
Audience Retention
Audience Retention Strategies
Authentic Content
Authenticity
Automated Posts
Automated Social Posts
Automation
Automation Tools
Avatar
Average Engagement
B(31 terms)
Backlink
Backlink Building Techniques
Backlink Strategy
Banner
Banner Ad Placement
Banner Ads
Benchmarking
Bitrate
Blog Content Ideas
Blog Posts
Blogging
Boost
Boosting
Brand Ambassador
Brand Awareness
Brand Awareness Campaign
Brand Collaboration Opportunities
Brand Consistency Strategy
Brand Crisis Management
Brand Equity
Brand Evolution
Brand Guidelines
Brand Identity
Brand Loyalty
Brand Monitoring
Brand Partnerships
Brand Reputation Monitoring
Brand Story
Brand Voice
Branding
Budget
C(100 terms)
Calendar
Callout
Campaign
Campaign Analysis
Campaign Budget
Campaign Budget Planning
Campaign Conversion Rates
Campaign Engagement Metrics
Campaign Insights
Campaign Performance
Campaigns
Caption
Carousel
Channel Insights
Channel Performance Analysis
Chat Integration
Chatbot
Checkout
Churn
Click Metrics
Click Rate
Click Through
Click Through Rates
Clickbait
Clicks
Collab
Collaboration
Collaborative Content
Collaborative Marketing Campaigns
Comment Thread
Comments
Commerce
Community
Community Guidelines
Community Manager
Competitive Analysis
Competitive Benchmark Analysis
Competitive Social Insights
Competitor
Compliance
Compression
Connections
Consistency
Content
Content Analytics
Content Approval
Content Approval Process
Content Calendar
Content Curation
Content Curation Platforms
Content Distribution Plan
Content Engagement
Content Engagement Metrics
Content Ideas
Content Ideas Generator
Content Insights
Content Marketing
Content Optimization Tips
Content Pillar Strategy
Content Pillars
Content Planning
Content Repurposing
Content Repurposing Techniques
Content Scheduling
Content Scheduling Tools
Content Sharing Features
Content Strategy
Content Trend Analysis
Content Trends
Conversion
Conversion Funnel
Conversion Funnel Optimization
Conversion Metrics
Conversion Rate
Conversion Rate Tracking
Conversions
Copyright
Copywriting
Creative Brief
Creative Campaign
Creative Content Briefs
Creator
CRM
Crosspost
CTA
Curation
Custom Audience
Custom Audience Segmentation
Custom Hashtags
Customer Acquisition
Customer Advocacy
Customer Advocacy Programs
Customer Engagement Insights
Customer Feedback
Customer Journey
Customer Persona
Customer Retention Strategy
Customer Support
Customization
Cybersecurity
D(30 terms)
Dashboard
Data
Data Analytics
Data Analytics Dashboard
Data Breach
Data Enrichment
Data Insights
Data Integration
Data Integration Solutions
Data Mining
Data Privacy Compliance
Data Reporting
Data Reporting Tools
Dataflow
Debugging
Deliverables
Demographic
Demographics
Deployment
Description
Direct Message
Discovery
Display
Display Ad
Display Ad Campaigns
Display Network
Domain
Duration
Dwell Time
Dwell Time Metrics
E(20 terms)
Editing
Effectiveness
Efficacy
Email Campaigns
Email Marketing
Email Marketing Campaign
Emoji
Emoji Trends
Encryption
Engagement
Engagement Gap
Engagement Growth Strategies
Engagement Levels
Engagement Rate
Engagement Rate Improvement
Engagement Strategy
Engagements
Event Promotion
Evergreen Content
Evergreen Content Ideas
F(21 terms)
Facebook Ad Campaign
Facebook Ads
Facebook Pixels
Feature Update Announcements
Feature Updates
Feed Posts
Feedback Collection Tools
Feedback Loop
File Sharing
Filter
Follow Unfollow
Follower Behavior
Follower Behavior Analysis
Follower Count
Follower Growth
Follower Insights
Followers
Frame
Frequency
Functionality
Funnel
G(10 terms)
H(12 terms)
I(38 terms)
Iconography
Ideation
Identity
Image Optimization
Imagery
Immediacy
Implementation
Impressions
Impressions Count
In-App Ads
In-App Engagement
Industry
Industry Trends
Influence
Influencer
Influencer Campaign
Influencer Collaboration
Influencer Contract
Influencer Contract Negotiations
Influencer Deals
Influencer Event Promotions
Influencer Events
Influencer Marketing
Influencer Outreach
Influencer Outreach Plan
Influencer Relations
Insights
Instant Customer Feedback
Instant Replies
Integration
Interaction
Interactive Content Creation
Interactive Poll Strategies
Interactive Polls
Interactive Stories
Interest Targeting
Interstitial
Iteration
K(7 terms)
L(26 terms)
Landing
Landing Page
Landing Page Optimization
Layout
Layouts
Lead
Lead Generation
Lead Generation Campaigns
Link Building
Link Click Tracking
Link Clicks
Link Monitoring
Link Sharing Features
LinkedIn Ads
LinkedIn Post Strategy
Live
Live Comments
Live Streaming
Live Streaming Features
Live-stream
Local Advertising
Local Audience Targeting
Localization
Location Insights
Logo Design
Loop
M(23 terms)
Mapping
Marketing Automation
Marketing Campaign
Marketing Funnel
Marketing Funnel Optimization
Marketing Goals
Marketing Insights
Marketing Objectives
Marketing Plan
Mashup
Media Collaboration Opportunities
Media Kit
Media Library
Media Monitoring
Meme
Metadata
Metrics
Mobile Ads
Mobile Optimization
Monetization
Monitoring
Multi-Channel
Multi-Channel Advertising
N(7 terms)
O(13 terms)
P(39 terms)
Page Insights
Paid Advertising
Paid Campaign
Paid Campaign Analytics
Paid Media
Paid Media Strategy
Paid Promotions
Performance Insights
Performance Metric Analysis
Persona
Personal Branding
Personal Branding Strategy
Personalization
Pin
Pixel
Planning
Platform
Platform Analytics
Platform Engagement Metrics
Platform Features
Platform Insights
Plugins
Podcast
Polls
Portfolio
Post
Post Analytics
Post Engagement
Post Engagement Rate
Post Optimization
Post Optimization Techniques
Presence
Preview
Profile
Profile Picture
Profiling
Promotion
Prospecting
Publishing
Q(2 terms)
R(21 terms)
S(24 terms)
Scheduled Posts
Scheduling
Search
Search Algorithm
Search Algorithm Updates
Search Insights
Search Traffic
Segmentation
Share
Sharing
Sharing Features
Showcase
Social Content Calendar
Social Dashboard
Social Listening
Social Listening Tools
Social Media Automation
Social Media Monitoring
Social Proof
Social Proof Elements
Social Strategy
Story
Story Highlights
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T(10 terms)
U(1 terms)
V(5 terms)
W(1 terms)
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