Industry Trends

Social media industry trends refer to the fresh patterns and emerging new ways of doing things that shape how businesses, influencers, and ordinary users engage with each other and with brands on social platforms. The 'trends' part of the equation is always a bit unclear because it's not just about what new things are happening now but also about what they mean for the future of social media, for society, and for the economies that rely on both. So, when I talk about social media industry trends, I'm referring to meaningful shifts in the platforms themselves, in the features they offer (or take away), and in the content that seems to be resonating with (or annoying) users.

I'm also talking about new technologies—AR, VR, AI, and the rest of the alphabet soup—that are being integrated into the social experience. If we're not in an upheaval, we're at least in a moment that's being called 'The Next Big Thing.