Headlines

In the realm of social media, headlines signify the concise, captivating, and frequently audacious declarations used to present or encapsulate the principal content of a shared post, article, video, or any other medium. They are the initial touchpoint for the audience, meant to ensnare interest more quickly than a flying saucer at a UFO convention. Yet, as with anything in the social, 'what makes a headline great?

' Headlines are great when they evoke an emotional response; when they create suspense or push specific narrative buttons. The best headlines say a lot while using few words. They usually work in reverse, promising a core message that pulls readers in rather than pushes them away.

Even if not yet an optimal front for a given platform, headlines have become optimized for programmatic discovery too, packed with hashtags for almost every occasion. Twitter, Instagram, and Facebook serve as prime real estate for what could almost be called the 'meme-ing' of social content. For all platforms, headlines matter immensely.

They are the underseen, beckoning hand of a post.