Follower Behavior

Follower behavior is about the patterns, actions, and tendencies of users who have chosen to follow a particular social media account. At its most basic level, it encompasses what users do with the content shared by the account—whether they actually engage with it in a myriad of ways or treat it like background noise. Follower behavior takes us a little deeper, though; it considers not only what users do but also when they do it and seems to want us to try to figure out why in heaven's name they do it. Follower behavior is something we should all study if we want to be a little more effective in the next life. In many cases, it's better when we study it under a microscope.