Live Streaming Features

Live Streaming Features refer to the integrated set of tools, functionalities, and interactive options that reside within social media platforms to enable people to broadcast audio and video content in real-time. They allow anyone (individuals, influencers, brands, organizations) to share a moment in time with their audience. The audience can be anyone foregoing a bit of privacy to communicate and engage with you.

Some people do this all the time. It's their way of maintaining a link with their audience. Other folks go on and off with the format; sometimes, it's an event, sometimes a part of a marketing push, and sometimes, a link with your audience could be as easy as feeding a personal update to the crowd.

Platforms like Facebook Live, Instagram Live, TikTok Live, YouTube Live, and Twitter Spaces all do this. They also incorporate some enhancements in the live-streaming situation, like filters, co-hosting options, 'it's me' customizable overlays, and donation tools (some audiences have also taken to virtual gifts). There's also a lot of audience analytics that goes on post-event and pre-next-time event.