Engagement Growth Strategies

'Engagement Growth Strategies, in the context of social media, refer to the techniques, practices, and approaches used by individuals, brands, businesses, and organizations to increase the level of interaction, participation, and responsiveness from their audience. These strategies are about more than just shoring up the engagement metrics that feed into the vanity metric machine. They are about building something much deeper and more durable: a community.

And while the specifics of these strategies will vary depending on the nature of the content, the identity of the content creator, and the audience being addressed, the underlying ethos of all community-building growth strategies is the same: post content that your followers will like, comment on, and share, as well as content that will encourage them to click, mention, save, and DM you. From there, it is just a hop, skip, and jump to all of the tactics that community-building entrepreneurs have available to them these days.