Brand Awareness

Brand awareness is the extent to which audiences within social platforms recognize and remember a brand, business, or product. It is the most crucial first step in the customer journey and lays the foundation for a customer to become familiar with, trust, and eventually stay loyal to a brand. On social media, businesses are trying to achieve not just a name recognition but a distinct, lasting impression in the minds of users that makes the brand a go-to for some very specific values, products, or services it sells.

They also want users to have a strong association of the brand with its logo, tagline, tone, and visual identity, using all these reinforcements to ensure the brand is synonymous with something worthwhile (which the business hopes is whatever it is trying to sell). And to make sure the brand is in as many feeds and minds as possible, the brand's social media team might employ strategies like posting engaging content, using hashtags, collaborating with influencers, running ad campaigns, holding sweepstakes and giveaways, directly connecting with followers through comments and tweets, and participating in trending conversations.