Account Manager

A social media account manager oversees and manages the social media presence, strategies, and activities of a specific client, brand, or organization. These professionals often work as part of a digital marketing agency, a social media management firm, or an internal team within the company. They serve as the main point of contact between the client and the team executing the social media strategy.

Account managers ensure that a client’s social media objectives and goals are clearly communicated and translated into actionable campaigns, content, and tactics deployed across platforms like Instagram, X (formerly Twitter), Facebook, LinkedIn, and TikTok. These professionals often drill down to analyze a client’s target audience and use that knowledge to inform engagement tactics. They also monitor key performance indicators (KPIs) and track engagement metrics to assess the effectiveness of the content being deployed and the campaigns being run.

Account managers provide reports that demonstrate progress, results, and insights that inform and adjust the social media strategy moving forward. They serve as both the client’s advocate and the client’s educator in the fast-developing world of social media.