Pin

Pinning on social media refers to saving or highlighting posts, images, videos, or content in a user’s profile or feed for greater visibility, depending on the platform. This term originates from Pinterest, where pinning specifically denotes saving an image or idea to a virtual board. However, the action of pinning has been adapted by other social networks for use by individuals, influencers, and brands and has evolved into a practical function with strategic implications for not only those two types of users but also businesses.

On Twitter, for example, a pinned tweet allows users to select one tweet and ensure it remains at the top of their timeline. You can also pin a post within a Facebook group or on a page. On Instagram and TikTok, you can use a similar function for your content to boost engagement.

These actions provide a straightforward way of ensuring a user sees content they might otherwise miss, given the enormous volume of posts made on a daily basis across all platforms.