Blogging

Within the context of social media, blogging refers to the act of creating and publishing content on a blog—a type of website or platform where individuals or groups share written articles, opinions, personal stories, and other types of information—with a particular focus on certain topics and in a particular format. Blogging, in this case, serves as a contemporary method of engaging online audiences in a community. Blogging can be used for many purposes: to demonstrate expertise on a subject; express an opinion; and sometimes to just be creative.

Increasingly, individuals and businesses use blogging as part of their marketing strategy. In any case, a blog is often mixed with other media (e. g.

, images, videos, and audio) to keep the audience's attention; blogging is almost always draped in a search engine optimization (SEO) strategy to ensure that the digital targeting is spot on; and a blog is better if it has built-in ways of sharing it within the social media platforms.