Page Insights

The analytics tool commonly known as Page Insights is provided by social media platforms and primarily designed for use by those who manage or create content for a page, along with marketers who might be running campaigns associated with that page. 'The social media analytics tool offers page owners and managers a comprehensive overview of how well their pages perform by delivering easy-to-understand audience engagement metrics that allow for data-driven decision-making,' explains Michele Wong, coauthor of 'Social Media Strategy: Using Social Media to Grow Your Business. ' Wong notes the significance of the metrics provided by this tool when it comes to reevaluating an existing strategy or possibly creating a new one.

While she does not delineate exactly which metrics might be the most critical, Page Insights does indicate a few key figures that serve as useful benchmarks. For one, it keeps track of the number of likes a page has accrued, and it notes the number of fans that like the page as well.