Branding

Social media branding is the process of creating and maintaining a unique identity, personality, and perception of a person, business, or organization across various social media outlets. It is an audience-engaging, trust-building, and competitor-differentiating process that encompasses every aspect of social media presence from visual elements like logos and color schemes to tone of voice and content strategy. It also includes virtual platform interactions, hashtag leverage, and engagement strategies 'that serve to reinforce the desired reputation and message.

' The 'business,' in this case, is not always a traditional business. It can be a nonprofit organization, a person, or a governmental body. Successful social media branding involves creating a rewarding experience for followers.

And the 'experience' must be aligned with the 'business's' overall mission, values, and goals.