Reels Strategy

The Reels Strategy is about creating, optimizing, and sharing short-form videos on Instagram Reels or similar platforms to achieve specific results. It is a deliberate, planned, and not hasty or panicked approach. And the first step in the Reels Strategy is to understand your audience: their preferences and what makes them tick.

This goes beyond the simple demographics that should inform any marketing effort. You want to really know the kind of people with whom you’re engaging. And once you’ve thoroughly and intimately figured that out, the next step is to pick a topic that’s relatable to your audience and, ideally, trending in the moment, which of course, you’ll only know if you’re keeping an eye on what’s going on and what people are talking about.

After picking the perfect topic, the next step in the Reels Strategy is using popular sounds, filters, or effects and ensuring you’ve got a really strong hook to get the audience’s attention right from the first second.