Influencer Marketing

Social media influencer marketing is where brands work together with individuals who have a substantial online presence and a stronghold in specific niches, industries, or demographics, to sway the communities they have built around themselves. However, this is a new age for influencer marketing; it is no longer just about who the individuals are and that they are either 'in' or 'out' of the specific social media platforms. These influencers have really become part of the 'secret sauce' that allows brands to reach precisely targeted audiences and achieve authentic engagements that yield higher conversion rates when compared to traditional online advertising.

Influencer marketing can be employed to achieve different kinds of goals, such as generating brand awareness, increasing website traffic, or driving sales. Because influencers have direct access to their communities, the messages they send can have an enormous impact—they are the new social proof that a product or service is worth checking out.