Blog Posts

People refer to written pieces of content as blog posts for the purpose of social media. A blog is a website devoted to sharing articles, opinions, insights, stories, guides, and other long-form types of content. The primary aims that a blog has for any target audience are to engage, inform, and entertain.

Driving web traffic and fostering some kind of community is also built into the whole logic of having them. But what is a blog post in social media terms? And what does it actually look like in practice?

Generally speaking, a blog post provides details on a certain topic. A blog is more accessible than a 'hard' news site, and the posts read in a more conversational manner. For a blog post, the visuals surely enhance the accessibility and engagement factor.

Images, videos, and infographics are also keenly aware of that 'poof! ' effect I keep referring to—they go straight for the gut and evoke emotional responses that drive people to share and care. Even if a blog post can never completely go viral, smart use of them across the social media universe can surely help them attain some form of 'mini' virality that furthers the blog’s reach among potential readers.