Engagements

In social media, engagements take on a variety of forms. Users interact with the content they see in essential and even necessary ways. They need to express their opinions and feelings about it, to show that they are indeed very much alive and kicking in this digital world where synthetic profiles are part of the world.

For some, the digital life is as real as the analog one. So, if you're going to persist in this world, you'd better start engaging swiftly and surely, lest ye become a faded memory. Engagement actions can essentially be boiled down to liking, commenting, sharing, following, and, in general, being more active with a post, profile, or campaign.

Engagements on social media platforms are a key metric used to evaluate not only the content but also the context that surrounds it. Studies have shown that engagements are thought to predict the visibility that a piece of content can attain and, consequently, the virality it might achieve. This is mostly because far too many minds are cluttered with the thought that the more likes, follows, or shares you get, the better.

Thus, a collective hive mind has formed where these metrics supposedly equate to some kind of hidden treasure waiting to be discovered.