Localization

Social media is a modern phenomenon. It was born in the worldwide web of the 1990s, which already comprised digital platforms that offered social elements and website visitors the ability to communicate with one another. Still, social media did not fully take shape until the advent of Web 2.

0, a term first coined in 2004. Web 2. 0 refers to a more participatory internet, in which users not only access but also create and share content.

The concept of 'social media' gained traction not long after. Today, that term is often used to describe a class of digital communication tools. They are mostly websites and apps where people can interact.

At a minimum, these websites and apps allow visitors to engage with one another and with the media content offered on the site.