LinkedIn Post Strategy

A LinkedIn Post Strategy is a purposeful and organized approach to using the LinkedIn social media platform to achieve specific results. 'Results' could mean anything from gaining a seemingly endless supply of new followers, to generating an unprecedented level of conversation around the content you're putting out, to driving more clicks than ever before to an external website. One of the reasons you might want a LinkedIn Post Strategy in place is so that you're not just achieving something at random—that when you step back and look at what's going on, it makes sense.

You're moving toward an end goal, and what you're doing on and with the LinkedIn platform is part of that. Indeed, there's a good chance that whatever you're doing on LinkedIn with this Built-to-Last Post Strategy in place has something to do with your business or personal brand and with making your brand more visible than it already was. Conversely, it might have something to do with your business lead funnel and making that funnel work better and more efficiently.

In other words, a built-to-last Post Strategy on LinkedIn should give whatever you're doing on and with the platform a 'sort of makes sense' quality. You know, in a strategic way.