Geo Targeting

In the world of social media, geotargeting refers to the art and science of delivering content, ads, or posts to users in a specific location based on a set of predetermined geographic variables, such as country, region, or state. This practice utilizes a myriad of location accuracy methods, from the mobile GPS signals of users' smartphones to the IP addresses of desktop users; and even though location services aren’t turned on, many users have left a trail of breadcrumbs around their lives that can be followed to some degree. The daily footprints of our lives can also be enhanced with knowledge of the community standards and the kind of behavioral data that ad networks have on us.

Indeed, geotargeting, or 'geofencing,' as it is sometimes called, can be a quantifiable art and science. Ad networks promise to deliver the right message to the right audience in the right place.