Content Scheduling

The strategic process of planning, organizing, and automating the posting of social media messages allows for a consistent and timely delivery of content that an audience can receive when and where they are most active. This is accomplished, first and foremost, by targeting 'optimal posting windows. ' A social media optimal posting window is like a nightclub's happy hour.

If you want the most people and the most fun happening in your club, you're not going to open it at 3 AM. You're going to open it at a time when the most potential revelers are ready and raring to go. The same holds true for social media posts.

They aren’t automatically a “no show” if they aren’t seen at the posted time; however, this is 'no way' to maximize the performance of any given post. At best, it is 'life support' for a post that isn’t being pushed.