Personal Branding

When it comes to social media, personal branding refers to the process of creating, shaping, and maintaining a unique online presence—one that looks and feels genuine to the individual, and that is strategically aligned with the individual's true values, skills, and personality. This is done with the target audience in mind. It is not just what you say but also how you say it and to whom. It is not just the way you present yourself in the written word, but also in the visual realm; the aesthetics of your online profiles matter very much. Personal branding has everything to do with doing all these things well and doing them in a cohesive and relatable manner that tells a story—the story of you and how you fit into whatever niche you're occupying in the online world. In the realm of personal branding, if you don't occupy a space, you can't win. If you occupy a space but don't make the right moves, you can lose that space and whatever's in it. If you occupy a space, make the right moves, and do so in a way that looks good, you're definitely moving up in the world.