Audience Insights

Audience Insights is about the data, analytics, and information that give a clearer, deeper, and oftentimes richer understanding of the kinds of people who are interacting with a brand, page, or profile across social media platforms. This is really a broad set of sources—demographics, behaviors, preferences, characteristics—that paint a more complete picture of who an audience is. And those kinds of pictures are powerful when it comes to making decisions.

Businesses, marketers, and other creators can use them to more effectively inform their strategies, campaigns, and content. Audience Insights often tell us invaluable things about the kinds of people engaging with our posts—like their age, gender, and interests. But it doesn't stop there.

We can also probe some Insights to better understand the kinds of places (geographies) and ways (devices) our audience uses to engage with the content we share. And with a little social listening, we can even track the kinds of conversations our audiences are having with one another.