Graphic Design

In the realm of social media, graphic design refers to the creation of visually attractive and strategically effective graphic elements, layouts, and images that are produced for the purpose of communication, branding, and engagement on social media platforms. Although it is usually thought of in terms of what it does for posts or ads, there are many graphic design elements that make up a social media presence. Where there is 'visual communication,' there is graphic design.

Almost every range of creative activities on and around a social media platform can be thought of as having some graphic design aspect. This includes (but is not limited to): posts, stories, ads, banners, headers, infographics, animations, icons, typography, color schemes, and photo edits. And all of these activities are pretty much guaranteed to have some sort of audience engagement, whether that's by capturing people's attention, provoking thought or discussion, or simply stating some piece of information that people need to know.