Automation Tools

Tools for automating tasks associated with social media make it possible for individuals and businesses to manage their social media accounts more productively, with greater consistency and, in many cases, with less manual effort. For social media managers, these tools can be real time savers, for they make it possible to act more efficiently and to engage more effectively with audiences. Scheduling tools, for instance, allow users to plan and queue posts ahead of time for specific platforms.

Posts can even be queued and scheduled by an audience engagement tool, whereby posts that are to be made for a specific day can be placed in the virtual equivalent of a way station—ready to be served to the audience on that day. As for collecting and analyzing data—that is, post-performance data and audience data—many tools will do this for you automatically, then deliver the results (in the form of analytics reports) to your inbox. That said, tweets can still be delivered to the Twitter timeline only in real time.

Should you be a Twitter user, don’t think it odd for an automaton to be seen serving your timeline in a twitway.