Consistency

When it comes to social media, being consistent means something very specific. It means maintaining a regular and cohesive approach to not just posting content but also engaging with the audience. It is about presenting a consistent brand identity across platforms so that followers experience something cohesive that they can trust and recognize and that builds with them a certain amount of familiarity.

Being consistent, of course, also taps into the idea of fresh content. The audience should not have to wait too long for new posts. They should not have to wait too long for the next part of whatever narrative you have got going on.

They should not have to wait at all for top-notch images that are very much in line with the aesthetic you have set up for your significant presence in the Instagram space or for this next string of tweets that, together, with the previous ones, and the ones that will follow, will manage to do something really interesting for the idea of narrative in 140 characters or less.