Link Clicks

In social media, Link Clicks mean the total number of times users click on a hyperlink shared within a post, ad, bio, story, or some other clickable element on a social media platform that sends them to either an external or internal URL—like a website, landing page, blog post, e-commerce shop, product page, survey, or sign-up form—that's outside the platform but not too far away. It's not even close to the other side of the Internet. And sometimes the link might lead to another part of the platform itself.

You know—like on Facebook, when you click on news or photos of friends and they're outside your news feed. This metric is all about clicking on links that go places. And that, my friends, is what makes Link Clicks so darn important.