Clicks

In the context of social media, clicks refer to the measurable action taken by a user when they interact with a clickable element on a social media platform, like a link, button, image, video, hashtag, or call-to-action. What makes clicks so vital is that they show a user engaging with not just a post but doing so in a way that signifies they have moved beyond mere passive acknowledgement. If a user is clicking on something, the content was compelling enough for an interaction to happen, with the hope and intent behind it being that the user would follow that initial interaction down a path leading them further into the marketing funnel.

What path depends mostly on what kind of content is clicked on and who is doing the clicking. Used optimally, clicks can provide a wealth of information both on the social media platform level and the business level, helping to ascertain what's good, what's not good, and what shifts can be made in either realm to push the click forward as the key indicator it is for action taken.