Influencer Event Promotions

Event promotions using social media influencers are a very targeted and personal way to promote an event. Brands enlist influencers whose audience matches the desired demographics of the event to promote the event through their social media platforms and communities. These 'influencer ambassadors' then leverage their established audience and the clout they have built within their communities to promote the event in an organic and authentic fashion. Under this sort of protected umbrella of authenticity, why do brands then use influencers for event promotion? Influencers have established a relationship with their audience that is personal, credible, and trustworthy. On the basis of that relationship, brands can now jam this event promotion message into their desired audience in a way that is clearly an event promotion but also potentially pushes influencer followers toward making authentic narratives around this event—what some might call user-generated content—for the influencers' promotional continued use.