Integration

Social media integration means merging and linking platforms, software, and features together to improve the experience of businesses and users when they interact with social media. This can mean linking the social media platform to a not-so-social platform, like a website. You might not think of a website as being a part of the social sentence until you start considering what it means to 'be social.

' Social media platforms are all about being in the public eye, but a website, when you think about it, is also a kind of public space. Websites are places where businesses can deliver messages, and this is what 'being social' looks like when you're not on a social media platform. You're on a stage, delivering a message to the public.

So integrating means being able to incorporate social media features and functions into your not-so-social website and also being able to sync what happens on the website with what happens on the social media stage. But integration means much more than linking a couple of different digital spaces together. It means ensuring that the different parts of the social media experience—business or otherwise—work well with each other.