Growth Strategy

The growth strategy for social media focuses on the actions, tactics, methods, and approaches that society—individuals, businesses, brands, or organizations—consciously undertakes to expand the reach, engagement, and overall number and impact of their visibilities on social media platforms. The foundation of this structure rests upon using as many organic means as possible. Meanwhile, the base serving an organic structure uses as many paid means as necessary to achieve optimal impact.

This structure and base outline the foundation of a tactical approach to social media platform growth. Optimizing for platform-specific algorithms, hashtags, and trends is part of the base's organic structure, as are forging almost-community-like ties to users through comments, replies, and direct messages. Unlike platforms used for direct sales, e.

g. , e-commerce websites, these communities exist in the public sphere, bordering on visibility that can almost be termed a kind of performance art through the high-profile social lives brands you might describe a kind of modern-day Flâneur performance.