Quotable

In the social media context, content that is 'quotable' refers to something said or written that is exceptionally well-crafted, impactful, and shareable. For this kind of content, when it is rendered in social media platform “speak,” one typically finds it either as a function of a platform (like retweeting on X, formerly Twitter) or as a visually resonant experience (like what one might find on Instagram). In essence, when something is 'puttable,' as it were, to a platform, this creates a default social media logic of content distribution, though one key to manipulation in this space is simply putting content on platforms with as much performative potential as possible.

One also should note that, in content that is “puttable,” one finds a visual adjacency that can be leveraged for memes, the visual vernacular that is arguably taking over as the dominant form of communication in online/on-platform spaces.