Live

Real-time broadcasting on social media enables influencers and businesses to stream live video events and interact directly with their audiences as those events occur. Social platforms like Instagram, YouTube, and Facebook now offer their users the ability to 'go live' and even (in some instances) notify followers that the act of going live has commenced. Such notifications, coupled with the interactive tools that the platforms provide, arguably give influencers the same kind of two-way communication with their audiences that they enjoy when using a social media post.

But what is lost in not being able to edit a video that is filmed in real time? What does the 'uncut' version of an influencer's daily life, as lived and 'streamed,' say about the idea of authenticity?