Creative Campaign

A creative campaign on social media is a supremely well-thought-out and well-executed marketing initiative. It employs spheres of uniquely imaginative and engaging content to further very specific and measurable goals, such as greater brand visibility, increased leads and sales, or, as is often the case, development of a much more substantial online presence. A creative campaign is content-centric.

It leverages a potent mix of content formats to reach its audience. These formats can include visually awesome graphics, more-than-amazing copy, compelling interactivity, and even memes (which, as both Fallon and his partner in crime, Dave Munson, noted, can be dangerously effective). Content is king, so says the oft-quoted axiom in the realms of social media and digital marketing.

However, what makes a campaign creative is not just its 'contentness' but also its connective tissue, the thread of coherence that makes the diverse content pieces hang together as a package one can easily identify as a campaign of a particular brand, and the thread’s very near-invisibility on the way to achieving the goal of a particular piece.