Updates

Newness, in the very context of social media, is about the oldest tricks in the playbook of these digital places and spaces: users, pages, and platforms thrive on feeding something fresh to their audience. This is what calls for the near-constant activity of generating content, engaging, and 'servicing' the platforms that at their very essence are built around offering an audience the high and low moments of life in real time or something reminiscent of real time. And that apart, if a platform is not dishing out fresh-now content, it's fixing fresh-now bugs, fresh-now features, or fresh-now algorithms, which in their very nature are really more about user service than a step toward world domination for any particular social media platform.

On an individual level, this can appear in sun-up-to-sundown Instagram stories, off-the-dome tweets. For businesses and brands, some might even call it 'the push. ' And yet what's going on right at this very moment with as of yet undisclosed content for anyone following a certain account remains just as virtuous an act as achieving the altered platform that might result from any aspired-to push around the social media scene.