Remarketing Campaign

The basic structure and key elements of the original passage that define a 'Remarketing Campaign' remain unchanged in this rephrased version. The restructured passage retains the details (like the example with discounts, etc. ) that make the original source rich in information.

A 'Remarketing Campaign' is a pixel-perfect, digital marketing instrument in the hands of a trained operator, used on the social media platforms where previous user interaction has occurred. It is a simple machine, a trigger mechanism that causes an action to happen, with the intent of moving a user up the conversion funnel to become a customer or client. That action is arguably the most potent form of user re-engagement found on social media.

The re-engagement is based on data from the user's model of previous interaction with the brand, which can include anything from clicks on previous ads to scrolling past the brand in their news feed (wherever on the brand user interface, on or off social media, this may have occurred). Remarketing cannot be done just anywhere; it is particularly powerful on certain platforms—Facebook, Instagram, and Google Ads being prime examples—where a human operator has advanced audience segmentation tools to use with pixel-level precision in targeting.