Content Repurposing Techniques

involves taking existing content (e.g., posts, videos, blogs, infographics, podcasts) and converting it into different formats or reusing it on various social platforms. The process has an array of strengths. First, it helps enhance the message's reach. Second, it extracts more value from the existing content. Third, it helps engage diverse audience segments. In hirings and internships, my audience prefers to look for a superb blog. On Instagram, visual excellence is demanded. In the end, what retains true is that the audience's preference remains a valid reason to change the way you would present a similar message; that's what finagling it entails. From the content repurposing angle, the above description teases content optimization and amplification outcomes. Four aspects of content repurposing work hand-in-hand to deliver those results: (1) audience preference; (2) presentation style; (3) platform; and (4) content lifespan. Those are content repurposing outcomes.