KPI

KPI, or Key Performance Indicator, is a measurable value or data point that is used to track specific actions, strategies, or campaigns on social media. The effectiveness and success of these actions are what determine how well they're achieving business or marketing goals. The context of this business tool can vary, but when it comes to tracking social media performance, the KPIs an individual or organization selects tend to reflect a progression toward key pre-established objectives.

For instance: If the main goal is to increase audience engagement (which, in my opinion, is a pretty universal 'must' when it comes to social), a set of potential KPIs might include the following. (And I think it's worth noting that most of these also serve as good indicators of content quality - i. e.

, if your audience is highly engaged, it seems your content is speaking to them).