Audience Growth Rate

A key performance indicator (KPI) used in social media marketing measures how effectively a brand, creator, or organization extends its reach and attracts new individuals to its social media presence.

To calculate this metric, take the number of new followers gained during a specific time period and divide it by the total number of followers at the beginning of that period. Then multiply that result by 100 to convert it into a percentage.

Say a social media account starts the month with 1,000 followers and has gained 100 new followers by the end of the month. The Audience Growth Rate would be 10%.

What is the Growth Rate of Your Audience? This is essential because it not only tracks growth trends over time but also serves as a benchmarking tool to compare to competitors, industry standards, or earlier campaigns.

It offers perspective on how well social media methods work, how certain types of content work (or don't), and the extent to which the organization is (or isn’t) captivating new individuals or previously overlooked sections of its target demographic.

Brands and marketers can gain a detailed comprehension of relative growth by concentrating on the Audience Growth Rate instead of merely viewing the raw follower numbers. This is because follower numbers vary due to different factors and won't always reflect a brand's true momentum or the effectiveness of its marketing efforts.

Follower growth rate is viewed as a more dynamic metric than merely counting followers or followers at a moment in time. It reflects ongoing momentum rather than just a snapshot of size and is generally a positive sign and something to strive for.

When businesses concentrate on Audience Growth Rate, they can determine which tactics are working and which are not. They can see more clearly what is resonating with their target audience and can adjust either their content or their campaigns to have maximum impact.