Marketing Goals

In the realm of social media, marketing goals denote the precise and quantifiable aims that a business, individual, or brand aspires to realize via the social media platforms it utilizes. These goals are not random, nor are they without structure. They exist as a cohesive part of an all-encompassing social media strategy that, in turn, exists as a part of a larger marketing strategy.

And much faster than clinical. A good set of marketing goals functions like a diagnostic tool. It tells whether or not a particular piece of content, campaign, or interaction is serving the purpose to engage the right target market and push the marketing effort further along the path to the desired outcome.

This might be much clearer if we look at an actual set of goals from an actual organization. Hearst Communications Inc. (2009), a media company that publishes magazines and owns television stations, established a set of marketing goals in 2009 that we can still use as a reference point today.