Keywords

In the context of social media, post keywords are very different from the kind of short-tail words you might use as a search term in Google. While a search engine is asking for the best answer to a given short question, each post on a platform like Instagram is much more like a well-designed ad. You're not just trying to get someone to click through to your website; you're trying to get someone to stop scrolling and engage with your content.

Instagram does not have a 'I'm feeling lucky' button that will direct you somewhere on the platform that will answer your current vague prompt; instead, it has an explore feature, which works based on users you already follow (and hence avatars of your various interests), hashtags you've clicked on in the past, and the way in which you've interacted with the various audiovisual forms that have graced your feed.