Relevance

Importance, in the context of social media, pertains to how close a piece of content—be it a post, image, video, or advertisement—actually comes to a specific audience's interests, needs, or behaviors; this means that importance is related to how well a piece of content drives an almost guaranteed engagement—if not an outright 'like' or a comment, then at least a 'view' that resonates on a level the audience might not even consciously acknowledge; this drives platform algorithms to enhance user experience and keep attention glued to the app or website—on the other side of the laptop if not literally in someone's hands; for brands and marketers, relevance is really worth almost any amount of time and effort to achieve because it pays off 'bigly,' as one might say in the price of an experience that fosters trust; on the user side, there is almost no difference between a feed that is 'on point' and one that doesn't serve up content in the too-hot-to-handle, can't-look-away way that ads are intended to function.