Content Pillars

In the context of social media, Content Pillars refer to the themes or topics that provide structure to the content strategy for a brand, individual, or organization across the multitude of social media platforms. Content Pillars act as a framework for providing consistent and relevant messaging while maintaining alignment with the overall goals and target audiences of those brands. 'Content Pillars are categories that represent the key areas of focus in which a brand wants to establish itself as an authority and earn engagement with the audience.

' As Enlightened Media Group describes, these are also the categories that help provide a balanced and coherent mix of content that serves the brand’s identity as well as its overarching objectives, like 'building a community, generating leads, or selling stuff. ' There aren’t really any hard and fast rules about how to create or label Content Pillars, but examples of common ones might include topics like industry insights, customer testimonials, product spotlights, service demonstrations, 'thought leadership,' or other key messages.