Social Media Automation

Using tools, platforms, software, or technology to gain efficiency in social media tasks is what social media automation is all about. These tasks can be performed by a person—the primary type of social media management. Or, they can be performed using a device, which is what we call social media automation.

This is not to be confused with the very common practice of placing a scheduled post for a timed release on social media. Service teams can use automation, too, and they achieve scale (and savings) for performance that's primarily mode-driven and mannered in its use of language, which is what a chatbot is best for. Still, these social media automation devices work best when: * Lite social media management is needed * A virtual assistant (acting as a human bot) is needed to help with customer service * You’re detecting how well you're doing (and where you might be going wrong).