Organic Content Strategy

In the social media context, Organic Content Strategy means how one purposefully creates and shares unpaid posts and content in social media, meant to be naturally (i. e. , with the algorithms of the platforms) and lovingly distributed and seen by one's audience.

Think of it as making the best kind of bread that doesn't need any sort of 'yeast' boost to rise and be fluffy. Think of it as the clandestine ninjaman way of getting heard and known by your audience without looking, sounding, or acting paid for in any way. This is content that is paid for with the currency of good ideas, good distribution, and good looks.

It's good because it has value; it's good because it's relevant; and it's good because it connects in a meaningful way with the audience. The audience does not need to know that it is good, but they do need to be able to see and hear it. That's where Organic Content Strategy comes in.

Cultivating Relationships with your audience is at the heart of this strategy. By cultivating relationships, I mean putting more energy and thought into it than the average bearer of a close-to-totally invisible 'AAA' way of just helming an in-house social media lab.