Copywriting

In the realm of social media, 'copywriting' can be viewed as the 21st-century culmination of an ancient art and a relentlessly up-to-date copybook with fresh rules. It knows no soft boundaries with ad agencies. The address is wiggle room where one finds posts, caps, ads, and promos—much of which is comprised of words straight up, words down, words in between; selling words.

And just what makes them 'selling'? They command attention. They command attention because those who write them know the audience they’re writing to—its quirks, its tastes, its must-haves.

They play to what is known globally as the first rule of selling: If you want someone to do something, write it as if you also want to do it. Very few of us are hardwired for that. Yet even fewer of us can resist on the receiving end when good copy is coming at us.