Live Streaming

The real-time broadcasting of video content over the internet to an audience using platforms or apps that support live video features is what we refer to as live streaming, in the context of social media. This includes Instagram Live, Facebook Live, YouTube Live, TikTok Live, Twitch, and Twitter Spaces, all of which are conducive to instant audience connection via unedited, authentic, interactive video sessions that in many instances allow for the type of two-way engagement that can be achieved through commenting, reacting, or simply talking if the platform supports those kinds of features. Live streaming is a way to share content that when done right—when the moment itself is truly shared live—offers followers, fans, and target audiences a chance to engage with the kind of behind-the-scenes glimpse of life that's the original allure of social media writ large.