Interactive Poll Strategies

Social media marketers, content creators, and brands employ intentional and imaginative stratagems to engage audiences on platforms like Instagram, Twitter, Facebook, LinkedIn, and TikTok. One method for achieving this is using audience-driven polls that serve as an essential part of the two-way communication that can, and should, exist between brands and their audiences. Although polls can take many forms depending on the platforms' various functionalities, all are intended to gather audience feedback that can provide valuable insights for the brands conducting them. The following list takes a closer look at some of the creative ways in which polls are being used across different platforms and what unique benefits each offers. Polls also feature prominently in the live streaming sessions of some brands, and using this same interactive type of content during a live session helps elevate the level of engagement even further—from an already high baseline—because polls do insert a slight element of chance to the interaction. As in, your answer this time might just get featured in real time! And what is imagination without a little whimsy? One of the poll makers on Instagram has a default option that adds the word 'or nah' at the end of the question. As in, 'Pickles or nah?'