Cybersecurity

The term 'cybersecurity' in the context of social media refers to the practices, technologies, and strategies deployed to protect users, platforms, and data from unauthorized access, breaches, cyberattacks, and other malicious activities that target the personal information, account credentials, private communications, and sensitive data shared with or stored on social media platforms. Cybersecurity includes safeguards like strong passwords and two-factor authentication (2FA) that the platforms and their users may employ. These are means by which threats like phishing, identity theft, and doxxing (the malicious act of making a person's private or identifying information public) can be countered.

More fundamentally, cybersecurity concerns the platforms themselves and the secure connection methods they offer to users. And it is a big, important, and growing area of concern. Why?

Because more and more, individuals, brands, and businesses rely on social media platforms for all kinds of communication and social interaction. And as trust in these platforms grows, so too do the many (too many) threats to them and their users.