Prospecting

Finding potential customers, followers, collaborators, or leads on social media—and then engaging with them—can be a labor-intensive process. Yet, when it comes to branding and building relationships, who doesn’t love a good, personalized touch? That’s why 'social media prospecting' is now a thing



Prospecting on Instagram is different from prospecting on LinkedIn, and it’s different yet again from prospecting on Twitter.

The thing that leads all these disparate interactions—or at least the hope that they’ll connect in a way that benefits both parties—together is this: At its most basic, prospecting via social media means identifying, researching, and engaging with your target audience. Rather than broadcasting content to a wide and largely undefined audience, you focus on reaching out to individuals who appear to be much closer to your branding (for one reason or another) than to whatever reason anyone had to open a direct message.