Outreach

Connecting with your audience in a meaningful way is hard. It's especially hard online, where people are inundated with messages vying for attention. That's why outreach is important.

And the reason it's worth your time to try and do it well is that when you push for outreach to your audience, you're not just trying to create clicks and likes; you're building a relationship based on trust. Outreach, at its core, isn't about using some shady marketing tactics to get people to pay attention to you. That's not how you win.

And it's not how you should want to win. The way you should want to win is by being your best, most trustworthy self and courting your followers and a wider audience with intelligence, creativity, and whatever else you have that's special and worth paying attention to. When you do that, and you really should do that, then you're also doing something for your followers and a wider audience: You're giving them a chance to know you and what you stand for.

You're allowing them the opportunity to 'get' you in a way that's a little bit more private than the public-facing way we all have to be when we're, you know, being public.